wildwoods: creative concepting

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Wildwoods tasked us with creating a new creative campaign for the 2022 season with a focus on showcasing the exciting positive changes taking place and reinforcing its standing as a premier family destination. We developed the concept “Time of Your Life” to capture the essence of the Wildwoods experience. The phrase reflects the joy, excitement, and unforgettable memories that families, friends, and visitors of all ages create while exploring the boardwalk, relaxing on the beaches, and enjoying the vibrant attractions. It is more than a tagline; it is an invitation for visitors to immerse themselves in the moment, to connect with each other, and to leave with stories they will share for years to come.

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ART DIRECTION  |  DESIGN   |  CONCEPTING

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Agency: Fuseideas

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ECD: Justin Cyganiewicz

Art Director: Lindsay Zygadlo​

Copywriter: Vanessa Levin