navarre beach: creative concepting
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We were given the opportunity to reimagine and elevate the visual identity of Navarre Beach in Santa Rosa, Florida. Known for its pristine waterfront beauty and hidden backwoods escapes, Navarre Beach offers a rare blend of accessible pleasures and elevated, one-of-a-kind, adventure-driven experiences. Whether visitors come for peaceful shoreline strolls or adrenaline-filled explorations, the destination presents countless ways to truly relax.
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Our strategic insight centered on a simple truth: relaxation is deeply personal. For some, it is drifting effortlessly on an inner tube as the sun warms the water. For others, it might be a rejuvenating sunrise yoga session on the sand, or the thrill of zip-lining high above the treetops. By embracing these diverse interpretations, we can tell a richer, more inclusive story of what Navarre Beach offers.
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This approach opened the door to expand the campaign’s reach, connecting not only with existing loyal visitors but also with a new, higher-income audience seeking unique, memorable, and customizable experiences that go beyond the typical beach getaway.
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ART DIRECTION | DESIGN | CONCEPTING
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Agency: Fuseideas
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ECD: Justin Cyganiewicz
Art Director: Lindsay Zygadlo​
Copywriter: Vanessa Levin
Adventuring Can Be Relaxing
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This concept blends the best of both worlds. We will assure visitors who seek adventurous experiences that Navarre Beach is their touchstone, it delivers at the highest level on their hopes and dreams. Concurrently, through memorable, graphically engaging headlines, we’ll offer the promise of relaxation, a theme that our destination has well-established. Art and copy abide together in this campaign and will resonate with vacation seekers who want to have it all.
Relaxing Adventures Like Nowhere Else
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In addition to advancing and reminding our visitors that Navarre Beach offers relaxation to the nth degree, this campaign will promote the singularity and distinctiveness of our destination. Unlike anything else or anywhere else, will be an underlying theme to this concept. It will focus on instances that elevate Navarre Beach in the minds of our visitors and will speak to them in a more personalized and emotional way. Creating that connection will also distinguish us in a crowded, parity market.
