tri-state megabucks: creative concepting

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We were tasked with developing a comprehensive, year-long multimedia campaign to celebrate the 40th anniversary of the Tri-State Megabucks. This milestone presented an exciting opportunity to both honor the game’s rich history and reinvigorate interest among existing and new players alike. In addition to crafting the campaign, we designed a distinctive anniversary logo to visually represent four decades of excitement and winning moments.

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The primary goal of the campaign was to increase sales and sustain the resulting lift for Tri-State Megabucks throughout the entire promotional period, spanning from September 2025 through August 2026. By combining engaging creative messaging with strategic media placement, the campaign aimed to create buzz, deepen player loyalty, and attract fresh audiences, all while celebrating the legacy and continued thrill of the game.

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ART DIRECTION  |  DESIGN   |  CONCEPTING

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Agency: Fuseideas

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Managing Creative Director: Jeff Scherdell

Art Director: Lindsay Zygadlo​

Copywriter: Sam Ellison