monopoly: ALL IS FAIR FILTER
To help drive excitement around Monopoly sales, we wanted to get involved at the ground level with an interactive campaign. We partnered with a TikTok creator to bring a This or That filter to life. The filter invited users to answer a series of fun questions to discover their Monopoly Alter Ego. After all, everyone has a little Monopoly personality when they play.
To make the experience even more engaging, we collaborated with the iconic Chris Olsen. He helped promote the filter and encouraged fans to join in on the fun, sparking conversations and sharing across social media.
ART DIRECTION | DESIGN | SOCIAL MEDIA
Agency: Fuseideas
Team: Lindsay Zygadlo, Olivia Rasmussen, Kate Desky, Sam Ellison, Will Claflin
The 63rd Annual Hatch Awards: Merit
monopoly: expansion packs
To generate excitement for the new Monopoly expansion packs, Hasbro asked us to develop bold ideas to bring them to life. We pitched a fast-paced, laugh-out-loud video series starring The Try Guys as they battle it out with Monopoly Expansion Packs. Each episode features a speed round of Monopoly, where the Try Guys play with a chosen Expansion Pack while racing to complete a wild, entertaining challenge before the game ends. The series blends Monopoly’s iconic gameplay with the Try Guys’ signature humor and competitive energy. Each episode showcases a different Expansion Pack, highlighting its unique features while delivering nonstop fun.
CONCEPTING | DESIGN | SOCIAL MEDIA
Agency: Fuseideas
Team: Lindsay Zygadlo & Will Claflin
furby: Retro Ranker Filter
To celebrate Furby’s comeback and boost sales, we set out to tap into the wave of 90s nostalgia that so many people still hold dear. We designed a custom TikTok Ranking filter that invited users to rank some of the most iconic fads of the decade, with Furby proudly among them.
The filter gave fans a fun, interactive way to relive their favorite memories from the 90s while sparking conversations about the return of this beloved toy. To maximize reach and engagement, we partnered with a popular TikTok creator to bring the filter to life and spread it across the platform.
We also collaborated with influencers to join the trend, share their rankings, and encourage their audiences to get in on the fun. The result was a playful, nostalgia-filled moment that reminded everyone why Furby was, and still is, a cultural icon.
CONCEPTING | SOCIAL MEDIA
Agency: Fuseideas
Team: Lindsay Zygadlo, Olivia Rasmussen, Kate Desky, Sam Ellison, Will Claflin
The 63rd Annual Hatch Awards: Merit
2025 Brodersons: Bronze
