giant: creative concepting

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We were tasked with creating a campaign for the well-known grocer Giant, a brand with deep roots in the communities it serves. Our goal was to capture not just the products on the shelves, but the richness, variety, and joy Giant brings to everyday life. We developed a fun, engaging branded campaign that celebrated the many ways Giant helps people fill their lives, whether it is a cart full of fresh ingredients for a family dinner, a bouquet of flowers to brighten someone’s day, or a ready-made meal for a busy weeknight. The campaign positioned Giant as more than a grocery store; it became a partner in adding flavor, convenience, and fullness to life’s moments, big and small.​

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ART DIRECTION  |  DESIGN   |  CONCEPTING

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Agency: Fuseideas

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ECD: Justin Cyganiewicz

Art Director: Lindsay Zygadlo​

Copywriter: Vanessa Levin