fuseideas

​

It was time for Fuseideas to evolve. Our team set out to create a refreshed identity that better reflects who we are today. The result is a clean, modern design centered around a bold new mark—one that seamlessly fuses the letters F and I.
 

This symbol goes beyond just our initials. It represents the power of our diverse team coming together to drive the agency’s independence and entrepreneurial spirit. By connecting the two letters, we’ve created an iconic, ownable mark that can stand alone or be used alongside the Fuseideas name. We chose lowercase typography to make the logo feel more approachable, modern, and human.
 

At Fuseideas, we are agents of creativity, collaboration, strategy, surprise, differentiation, and culture. But above all, we are agents of change.

​

ART DIRECTION  |  DESIGN  |  BRANDING 

​​​

Agency: Fuseideas
 

Managing Creative Director: Jeff Scherdell

Art Director: Lindsay Zygadlo

Copywriter: Sam Ellison